Collection: VeeU Design

VeeU Design is the work of Italian angler and lure maker Luca Ruggeri. Based in Genoa, Luca specialises in bass fishing, with a particular passion for swimbaits, big baits and jig fishing. He began building his own lures in 2010 to meet needs he encountered on the water, developing ideas through his own fishing and a drive to improve each design.

That experience shapes VeeU Design’s approach: lures developed, tested and individually handcrafted in Italy, with close attention to swimming action, materials and finish. For Luca, catching fish on something he has designed and created is central to the satisfaction of lure making.

At Handmade Lure Shop, explore Lil Burno, Snack Burno and Burno soft swimbaits in Shad Tail paddle-tail and VERO wedge-tail styles. Their RGG Special Formula combines softness and stretch with durability for repeated fishing use and shape retention between sessions. The range also includes the Blat Crawler, a winged topwater lure with a distinctive surface presentation.

Discover Luca’s work, compare the models and find a presentation to suit your fishing, with personal advice available from Jake at Handmade Lure Shop Australia.