Handmade Lure Shop is an Australian fishing lure retailer specialising in handmade swimbaits and distinctive lures from independent makers around the world. Built on my passion for fishing and discovering unique swimming actions, the shop brings together talented builders whose creations deserve to be seen and fished. 

I seek out lesser-known makers, share their work through my fishing and connect their lures with anglers who appreciate the craftsmanship behind each bait. Whether you’re chasing Murray cod or exploring new ways to fish, I’m here to help you discover something different and experience the satisfaction of catching a fish on someone’s handmade creation.